3901 Fairfax X The Angie Opening Promo
Introducing Ballston's Newest Fine Dining Destination
As part of the opening of a highly anticipated new restaurant at 3901 Fairfax Drive, we developed a creative marketing campaign designed to highlight the arrival of The Angie, Ballston's newest fine dining destination.
Our goal was to position The Angie as a key amenity that enhances the experience of working at one of Arlington's premier trophy office properties.
The centerpiece of the campaign was a custom-designed gift box that merged the visual identities of The Angie and 3901 Fairfax Drive around the playful concept, "A Tini Taste of What's Coming."
Through thoughtful packaging, copywriting, and a co-branded design, the piece generated anticipation, reinforced the property's amenity story, and encouraged engagement with our office building's newest amenity.
Inside, recipients discovered an espresso martini kit complete with cocktail glasses and a postcard invitation, creating a tactile preview of the hospitality experience awaiting them at the building.
By transforming our happy hour invitation into a memorable, collaborative brand moment, the campaign helped position The Angie as more than a new restaurant. It became a tangible extension of the property's lifestyle-driven tenant experience.
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