A Brand New Look for 3100 Clarendon

In today’s competitive commercial real estate landscape, standing out means more than just offering office space—it’s about creating an experience for the tenants. That’s exactly what we set out to do in our latest marketing initiative, partnering with the building’s owners, Piedmont Realty, to reimagine the brand identity of this premier office property.

Our goal? To position the building not just as a workplace, but as a destination—one that feels as inviting and inspiring as a boutique hotel. This effort is part of Piedmont’s broader strategy to refresh and unify the branding across their entire portfolio. The result is a modern, hospitality-driven aesthetic brought to life through rich jewel tones, playful customized line art, and elevated imagery. These elements were thoughtfully integrated across brochures, email campaigns, and amenity spaces to create a cohesive and compelling visual identity for this property.

#Branding #AgencyLeasing #Marketing #Piedmont