Metro Park had a full floor coming available. This was not only a spec suite, but a fully-furnished one as well. Beacon tasked us with sending out a creative mailer to build interest in this one-of-a-kind opportunity.
We proposed several ideas for an end-of-summer mailer and the winner was a mini Solo Stove. The proposed tagline was “This unique full-floor opportunity is HOT!” So we got to work. The finished product was a full-color, attention-grabbing shipping box with the text “Summer’s almost over…” and a beachy aesthetic. Inside was an insert card detailing space information, complete with photos, a floor plan, and a QR code to find out more. We sent these boxes to 50 brokers hand-selected by our leasing team.
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